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The Much More Social Blog

The Much More Social Blog

Five things I learnt about business in 2020 despite everything.

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Outsourcing your social media copywriting: how to ensure your copy sounds like you.

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Can social media marketing help my business?

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  • January 2021
  • July 2020
  • November 2019

ella@muchmoresocial.co.uk

07817 145458

Stoke Golding, Leicestershire 

muchmoresocial

Ella | Social Media Marketer
📗I have made my first appearance in a book. O 📗I have made my first appearance in a book. Okay so it’s an e-book but I’m still delighted! You could say this is one good thing to have come out of the Covid crisis. My connection with Digital Women started last May when I joined the Facebook group. I was meant to attend their March conference in London but... 😔 I took up the offer to speak at the skill sharing summits and also joined the membership as a founding member. Since then I have become actively involved in the community and I’m a big supporter of @lucy.shall and my fabulous Digital Women connections. Some of them are also in this book. Being included in this, a result of speaking at the Digital Growth Summit, is something I’m proud of. 🌟 Take a look at this 32 page book on the @digita1women IG page and download it for great tips on getting your business seen online. It is worth checking out and what’s more - it’s free.🤩 If you are looking for great support and fab resources for your business, take a look at what Digital Women has to offer.👏🏾 Are you part of an amazing online community? . . . . . #digitalwomen #digitalcommunity #skillshare #ebook #ebookreader #digitalmarketingtips #digitalmarketingexpert #digitalmarketer #womensupportingwomeninbusiness #femaleconfidence #womenbiz #girlbosstribe #womeninspiringwomen #smallbizsquad #smallbusinesssupportingsmallbusiness #femaleentrepreneurlife #leicestershirebusiness #smallbizuk #leicester #digitalbusiness #onlinebusinesstips #smallbusinesstips
🤔 What do your followers need from you most at 🤔 What do your followers need from you most at the moment? 💙 Is it a a morale boost? 💚 Inspiration? 💙 A quick win? 💚 A piece of advice? 💙 Something comforting? I joined a @wearemaybetech webinar this morning. Their mission is to help more businesses use social media. It seems photos of mugs of hot chocolate ☕️🍫 are being appreciated on social at the moment. Something homely and warming, I guess. 🏠Everybody is experiencing this lockdown in different ways. All of us have different lives. Some of your followers will be struggling with life constantly indoors, some with homeschooling, others because they are ill. Many of them will be generally down. Others may just be feeling okay. Whatever your audience needs, give them that in your social media content. Work out how you can best support them right now. Take care everybody. 💙 . . . . #lockdown3 #lockdown2021 #listenout #beaware #payattention #copinginlockdown #lockdownbusiness #showyoursupport #supporteachother #keepgoingstrong #positivewords #findstrength #itwillgetbetter #giveadvice #smallbusinessuk #smallbizlove #findcomfortinthechaos #beintentional #leicestershire #hinckleyleicestershire #hinckleybusiness #EllaExplainer #leicester #smallbizmarketing
⚡️Which communities and networks do you turn t ⚡️Which communities and networks do you turn to for advice and support in running your business? When I started freelancing three years ago I admit I found the loneliness difficult to cope with. Working from home and going for 6/7 hours without barely speaking to another soul was stressful 😔 Realising that networking and becoming part of particular memberships could make the difference has moved my business on in leaps and bounds 🚀 and is such a confidence boost too. As well as the founders, there are always other group members to answer my questions or just have a virtual coffee with. This is such a lifeline during lockdown 😳 You will make new friends who are encountering the same challenges as you and these communities can even lead to collaborations. 👏🏾 My go-to communities are: 🔵 The Online Business Academy membership run by my business and marketing coach @ruth_gilbey 🟢 Digital marketing memberships @digita1women and @socialmums are both aimed at women running their own businesses or working in the digital space. The monthly membership fees for both of these are very reasonable. 🟢 @youarethemedia and @takethelead_networking provide business learning and networking opportunities - both informative and fun. I schedule my contact with these groups into my monthly calendar 🗓so my commitment time-wise is managed. I certainly value what I gain from them - learning from others, grasping new approaches to working and achieving motivation and focus are just some of the benefits. This mornIng I attended a goalsetting session with Digital Women, which turned out to be a real morale booster as we talked about how to set good habits as well as 2021 goal setting. If you are looking to join a community or network, I’d say give it a try to help you move your business forward in 2021. Drop me a message if you would like any details of the groups that I am part of. I’m always happy to explain more 🤩 . . . . #membership #networkmarketingsuccess #findyourtribe #onlinecommunity #membershipmatters #buildtogether #growtogether #lifelonglearning #femaleleaders #businessownerslife #communitybuilding #digitalwomen #EllaExplainer #socialmediamarketer
💙 Can I just say that if joining Clubhouse or d 💙 Can I just say that if joining Clubhouse or doing any other kind of networking is the last thing on your mind at the moment, I apologise for these next few lines. I must admit I was a little sceptical about @joinclubhouseapp, the audio chat room platform which has captured the imagination of many new users this week - it has something to do with lockdown I guess! 🤷🏽‍♀️ The app is only available to iPhone users at the moment and it is by invite only. I had a touch of FOMO so I decided to register and then was invited to join by my good friend Gus @mguruuk. I’ve listened in on a few ‘rooms’ this week (think of these as conversations around a particular topic) and it’s been an interesting experience. It’s really just like a podcast or radio show which you can join in by putting your hand up and then contributing to the chat - think of it as being seen without the video. What a relief! I am a very much a Clubhouse newbie but if you want to know more about what I’ve learnt so far, do drop me a message. I can see that it will be a platform that I participate in and it is a good space to network in at the moment. It is very easy to gain followers who then can then go and check out your Twitter and Instagram profiles. Talking of networking, I am going to be joining two events next week. @takethelead_networking 7pm Wed @youarethemedia 4.15pm Thurs These are both very different types of networking groups, but if you are looking to hear some great speakers and new perspectives in terms of life attitudes as well as running your business, I can highly recommend both sessions. Again drop me a DM if you’d like to know more📱 I am a big fan of networking and, in normal times, I would encourage getting yourself seen through networking opportunities. It’s a great way to become part of a community. 🙌🏾 At the moment I realise that this is very difficult due to the challenges and confinement of Covid. 😔 Do what you need to right now and please take care of yourself 💙 . . . . #communities #buildtogether #leadgeneration #communityiseverything #networkmarketingsuccess #clubhouse #smallbusinessuk #networkingevent #EllaExplainer #leicestershireweddings
I hope you waited for the exploding pants! 🩲 H I hope you waited for the exploding pants! 🩲 How are you doing? 😔 I must admit I wasn’t sure how to approach posting on social when I thought about it first thing this morning. 🤷🏽‍♀️ Do you need a morale boost or would you like some constructive tips to help you work on your business in these extremely challenging times? I fully appreciate that your business may more than likely have slipped down the pecking order if you are home schooling or if the understandable concerns about where all this is leading us is stopping you from focusing on your business. I am here to give you moral support. That’s what makes our community so strong. 💙 If you do want to work on your business and can find some time, please let me know what would help you. I can always suggest small, achievable ideas for keeping your business visible during these next testing lockdown weeks. It doesn’t all have to be pants! Stay safe and do what you can realistically manage 💚🙌🏾 . . . . #lockdown2021 #lockdownlife #copinginlockdown #lifeinlockdown #lockdownbusiness #keepgoingstrong #positivewords #strongmindset #smallbusinessuk #marketing101 #marketingplan #problemsolving #problemsolver #idealclient #knowyouraudience #targetaudience #socialmediaskills #creativecontent #keeppositive #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #smallbizlove #marketingmindset #planahead #leicestershire #leicester #EllaExplainer
📣 I’ve been umming and ahing about the best w 📣 I’ve been umming and ahing about the best way to do an introduction to my business. (Isn’t it customary to do this at the start of the year? 🤔) Then I just gave up and decided to post a photo instead to let you know that I’m posting on IGTV 📺 with an introduction to my business. Please do take a look if you’d like to tap into my brain to help you with social media marketing training and advice.💡 It’s been one of those days. Is anyone else feeling that the start of this year feels very different to previous years? So much uncertainty, anxiety and indecision. For the moment I think ‘gently does it’ is the best way to approach the almost daily changes we are having to deal with in these Covid times. Stay safe everyone. ❤️ . . . . #sayhello #hellojanuary #mysmallbusiness #smallbusinessuk #lovemybiz #brandstorytelling #creativestrategy #knowyourwhy #growyourbrand #personalbrandingtips #socialmediaforbusiness #businesshelp #smallbusinesshelp #brandbuilding #buildyourbrand #brandvalues #creativecontent #buildyourbrand #growyourbusiness #socialmediagrowth #socialmediamarketing101 #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #EllaExplainer #smallbizlove #leicestershire #leicester #socialmediatipsandtricks
🌟Happy New Year! Before 2020 becomes a too di 🌟Happy New Year! Before 2020 becomes a too distant memory, I’d like to share my top nine posts on Instagram from last year. These are based on the most number of likes and I know other people have been sharing their top 9 based on reach and post interactions. I put my top nine in a Canva template which I preferred, rather than seeing the post data on my grid (I know it’s all personal preference) but I have shared this too. I’m really proud of my top 9 posts as there is a pleasing mixture of personal stories, especially on my top line, but also another topic which was close to my heart in 2020 and continues to be - keeping the anti racism and inclusivity discussions alive. Three of my top posts are related to my thoughts on issues of diversity and inclusion as well as Black Pound Day @bpdofficial I am heartened that these posts are striking a chord with my followers too. 🙌🏾 I hope you enjoy this little review of 2020 in my most popular nine posts. Have you shared your top 9️⃣? Do let me know. . . . . #top9 #top9of2020 #topnine2020 #topnine #top9review #reviewof2020 #EllaExplainer #mytopnine #mysmallbusiness #smallbusinessuk #leicestershirebusiness #hinckley #hinckleyleicestershire #lovemybusiness #socialmediamarketer #smallbusinessowners #smallbizsupport #digitalwomen #selfemployedlife #womenmeanbusiness #businesswomenrock #businesswomenuk #womeninbizuk @canva
💜 Today is my lovely husband Rich’s birthday. 💜 Today is my lovely husband Rich’s birthday. He’s always been a bit fed up about being born on 30th December so daughter and I try to make special for him. 🎉 Rich and I have been together just over 20 years and there are 10 years separating these two photos. 😲 He’s my soulmate and best friend and we’ve been a huge support to each other coping with the whole lockdown business this year. Yes, he had reservations about whether or not I could make a success of working in social media marketing...but that just made me all the more determined to prove him wrong - so I thank him for that too! I’m chuffed that he’s proud of what I’ve achieved so far. 🙌🏾 Have you got someone who drives you on to be your best? 🌟 . . . . #happybirthdayhusband #birthdayhusband #hisbirthday #beinginlove #lovemyman #beingtogether #partnersforlife #thetwoofus #leicestershire #hinckleyleicestershire
👑This is my Dad. It’s his birthday today. He 👑This is my Dad. It’s his birthday today. He would have been 96. There’s so much I love about this first photo - a young man in Mauritius sometime in the 1940s. I wish he was here to tell the story of this picture. The other two photos are also taken in Mauritius 🇲🇺 on our lovely holidays there - such good memories. I certainly treasure every photo I have of Dad especially as he passed away in 2004, before digital photos really became the thing. This evening I’m raising a glass to him. He liked a drink 🥃 😊 Chin-chin Daddy and Happy Birthday 22.12.24 . . . . #dad #mydad #mydad❤️ #dadsanddaughters #dadphotos #oldphotos #blackandwhitephoto #dadmemories #treasuredmemories
I’ve arrived! 🤩 This is the first time in th I’ve arrived! 🤩 This is the first time in three years in business that I’ve bought a social media planner - thank you @digita1women for getting me organised for 2021 with my awesome one! Check out my carousel to see how fabulous it is 👏🏾 To be honest it hasn’t felt justifiable in the past, as I didn’t have many clients and I was really sure what to plan! But the last year, despite the challenges of Covid, my business is starting to thrive and I’ve got lots of ideas, goals, plans! I’m excited 🙌🏾 I feel like a real business owner now. 💥 What are you excited about for 2021? What’s more, have you got a social media planner? 📆😁 . . . . #socialmediamarketing #planningahead #planning2021 #makingplans #socialmediamanager #socialmediatips #goalsetter #smallbusinesslove #lovemybusiness #smallbizowner #leicestershire #leicestershirebusiness #hinckley #leicester #digitalmarketing #digitalwomen #digitalmarketer #ellaexplainer
🌟 🙌🏾 I’ve been wanting to post about wo 🌟 🙌🏾 I’ve been wanting to post about wonderful Helen Perry aka @notaboutthekids for a few weeks and I’ve finally done it! I was ‘over the moon’ to join Helen’s brilliant 6 week You Can Do Instagram course in Oct/Nov and I certainly learnt tons. I have wanted to join one of Helen’s training opportunities for ages, as I’ve been admiring her approach to Insta for the last two years. What’s more I’ve seen her grow her account organically to 12K followers - so I couldn’t pass on an opportunity to find out some of her Insta secrets! 🔎 I’m not going to tell you about Helen’s advice on all the usual Instagram queries - hashtag research, the types of content, insights, how to make the most of video - though this was all part of the course content. So useful. 👏🏾 However I will tell you that Helen makes growing your Insta account feel a lot more doable and manageable. Hopefully my carousel shows that. Once you have an Instagram strategy and you’ve tested and measured your efforts, you should start to see tangible positive growth in your followers. Also these will be followers who really want to hear from you💥 I know Helen is offering more workshops and courses (I believe) in 2021, so grab a chance to learn from her if you can. She’s ace! 🌟 . . . . #instaexpert #instatips #instagramexpert #instagramtipsforbusiness #instagramlearning #instatraining #youcandoinstagram #socialmediaskills #instabrand #growyourinstagram #growflourish #creativecontent #buildyourbrand #growyouraudience #socialmediagrowth #powerofintention #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #buildyourtribe #growyourbusiness #smallbizlove #expertise #expertadvice #specialist #marketingmindset #marketingstrategy #leicestershire #leicester
Now any of you who know me know that I love a good Now any of you who know me know that I love a good old natter! 😄 So I cannot wait to join Beth @sociallyoxford for an Instagram Live at 10am this Wed 16th Dec where we’ll be discussing some of the new features introduced on LinkedIn this year and optimising your LI presence in 2021. Beth and I know each other from having been in the same networks for the last two years and it’s lovely to be able to support each other. 🙌🏾 If you can join us on Wednesday, it’ll be a lot of fun as well as packed with LinkedIn advice. Pop it in your diary 📆 and look out for us going Live 💥 . . . . #instalives #instagramlive #livechat #linkedintips #linkedinadvice #linkedinexpert #socialmediasupport #socialmediamarketing #womensupportingwomeninbusiness #smallbusinessuk #smallbusinessowners #leicestershirebusiness #hinckleybusiness #socialmediatips #linkedinprofile #socialmediatalk #uksmallbiz #smallbusinessadvice
‘I get by with a little help from my friends.’ ‘I get by with a little help from my friends.’ Fabulous goal planning for January 2021 session this morning from some of my favourite people in the @digita1women community 🙌🏾🤩 We did so much more in an hour than set goals. We talked about procrastination, imposter syndrome, mindset building and basically chipped in with lots of advice and encouragement for each other. For me this is the real value I get from brilliant communities like this. Without them, I’d be flapping around in my business without focus and struggling with self belief. Do you know the feeling? 🤔 As a business owner, being part of a truly supportive community is a must. The Digital Women membership is one of the best! 💎 Do you find strength and inspiration from your online community? How does it help you with your business? 💥 . . . . #digitalwomen #womenentrepreneursunite #makeconnectionsthatmatter #supporteachother #letsgetconnected #womeninbusiness #womensupportingwomeninbusiness #femalefriendship #lifteachotherup #lifteachother #smallbizlife #smallbizlove #businessgoals #goalsetting2021 #EllaExplainer #leicestershire #hinckleyleicestershire #hinckleybusiness #buildeachotherup #womentogether
💭This is a bit different to my usual post. As 💭This is a bit different to my usual post. As many of you are probably aware, today is Small Biz Saturday, but did you know it’s also Black Pound Day? If you’ve been on my Stories today, you’ll see I’ve mentioned it. 💡I want to explain a bit more about what Black Pound Day is and why I’ve been promoting it over the last few months. On the first Saturday of each month consumers are asked to consider buying from Black owned businesses, much as in the same way we are asked to shop ethically to help the environment. Many may wonder why should Black businesses should be apparently favoured over other businesses on this one day a month. (I’ve seen some very negative and nasty comments on Twitter about this.) 💡Why does showing your support to a Black owned business matter? There is researched evidence that Black business owners and entrepreneurs have been affected historically by being less likely to access loans, grants and funding. They also tend to not have savings or assets to fund their businesses in the the early years. These are just some of the challenges. These were barriers I’d not given much thought to, but I can see how the impact of socio economic disparities and systemic racism are an issue. Sadly, not surprisingly, I’ve seen some real negativity about this initiative, but I felt compelled to post this to try and explain why it matters. If you want to be part of the change towards anti-racism, then showing allyship with support for campaigns like this is a positive action. As Banseka Kayembe writing for the @runnymedetrust says ‘Allyship is a selfless act that is not about instagrammable moments of challenging the status quo. It’s a quiet, consistent form of daily work that seeks no credit or applause from the groups it’s supposed to be helping.’ 💷Being a conscious consumer and supporting Black business doesn’t mean don’t shop anywhere else, it just means that when you buy you will make a tangible difference to talented business owners who may not have the profile or recognition. There’s an article from @stylistmagazine in my bio if you’d like to read more, with a fab list of Black owned brands to check out. 🙌🏾 . . . . #blackpoundday
🔥 How do you feel when you’re asked to do som 🔥 How do you feel when you’re asked to do something and you know it’s going to be ‘up your street’? I love presenting/public speaking. It’s not for everyone, I know. It requires the same skill set as teaching. After spending thirty years in front of learners from 5 year olds to 60 somethings, I’ve gained a lot of valuable experience. 😁 I’ve delivered quite a few presentations over the last year - today’s was for the brilliant Digital Growth summit powered by @digita1women 💪🏾 The whole process of presenting is so aligned with teaching. 🔵 Researching the topic (from my own notes and with some online searches too) 🟢 Putting the presentation together on paper 🔵 Making a slideshow 🟢 Creating a skeleton script 🔵 Putting some prompt notes together 🟢 Practising the talk 🔵 Delivering the talk (either recorded or live) This year I’ve spoken about LinkedIn, personal branding, content creation and getting started with social media. If you are looking for a speaker to speak to your membership or community or at an event, do drop me a message and let’s talk about how I can help you. It will be a pleasure. 🙌🏾 . . . . #EllaExplainer #presentationskills #speakerlife #digitalgrowth20 #publicspeaker #publicspeakers #speakinginpublic #effectivespeaking #speakingskills #communicate #onlineevents #virtualevent #virtualevents #digitalevent #virtualsummit #leicestershirebusiness #hinckleybusiness #digitalwomen #womensupportingwomeninbusiness #onlinespeaking
💭Sunday thoughts. I don’t know about you - 💭Sunday thoughts. I don’t know about you - but the monotony of the lockdown hamster 🐹 wheel is getting to me a bit. That’s why I need to keep reminding myself about what makes me feel alive 💥 and how I can use my energy and motivation to help those around me. That’s at home, in my community and also in my business (which I love) How about you? How’s your lockdown mojo bearing up? 🤔 Hope you find the words of Howard Thurman inspiring. He’s got a few good quotes. 🙌🏾 . . . . #sundayquotesoftheday #sundayquotes #sundayinspiration #inspirationalwords #hinckleybusiness #leicestershirebusiness #smallbusinessuk #smallbusinesslove #inspireeachother #dogoodthings #motivateyourself #motivatedmindset
📢 Wow! Here’s another fantastic event from @ 📢 Wow! Here’s another fantastic event from @digita1women - Digital Growth - running for two days next week and I’m delighted to be one of a huge list of speakers! 🙌🏾 Next Wednesday 25th and Thursday 26th will provide a perfect opportunity to upskill digitally, with expert sessions on everything you need whether you’re running a small business, looking to move on in your career or job seeking. 🔎 ♦️It is going to be an amazing summit, so prepare to get some top tips, learn lots and boost your digital confidence. ⚡️Did you know there are free tickets for people who have been furloughed or made redundant? If you are interested in attending, drop me a DM and I can give you an exclusive coupon code for a discount. (Share this post with a friend if you think they’d like to join us) I can’t wait - I’ll be showing you round LinkedIn, how to boost your Social Selling score and how to get your profile noticed by recruiters. Do you think you’ll join us? 🙌🏾 . . . . #digitalgrowth20 #digitalwomen #digitalwoman #womenintechnology #womensupportingwomeninbusiness #furloughlife #digitalcareer #digitalcareers #digitallife #whorunstheworldgirls #whorunstheworld #womeninbusinessuk #smallbusinessuk #smallbizlove #womenunited #digitalboost #linkedintips #linkedinlife #speakerlife #presentationskills
🤔 Has it crossed your mind to build your busine 🤔 Has it crossed your mind to build your business on LinkedIn? ‘Argh!’ I hear some of you cry 😱 or ‘I just don’t get LinkedIn’ or ‘LinkedIn is scary!’ I appreciate it’s a platform that can be rather daunting, especially as lots of people see it as business orientated or just for professional people. The thing is LinkedIn is just like any other social media platform. Trust me. If you make sure ➡️ your profile is optimised on your personal page ➡️ you’re posting meaningful content which speaks to your audience ➡️ (this is the big one) you’re engaging on other people’s content to build your community then you’ll start to generate leads. You don’t have to pay to have a Premium account (unless you really want to) It sounds familiar doesn’t it? LinkedIn is just like Instagram really - without the pictures 😊 But now it does have Stories. If you know someone who’d like to be seen on LinkedIn, why not share this post with them? ❓Have you got questions about LinkedIn? . . . . #linkedintips #linkedinprofile #linkedintopstartups #linkedintraining #linkedinexpert #socialmediaprofile #knowyouraudience #targetaudience #socialmediaskills #enhanceyourbrand #leadgeneration #growflourish #creativecontent #buildyourbrand #growyourbusiness #socialmediagrowth #socialmediacontent #smallbusinesstipsandtricks #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #buildyourbrand #smallbizlove #expertise #expertadvice #marketingmindset #marketingstrategy #leicestershire #leicester #EllaExplainer
🌼 I love being asked to collaborate. Recently 🌼 I love being asked to collaborate. Recently lovely copywriter Sophie Livingston @kickstartsophie asked me to contribute my thoughts on making social media work for you if you’re freelancing. I was flattered to be asked 🤩 Sophie posted this on her Stories today and I liked it so much I’ve turned into a post for my IG grid. ⭐️ There’s lots of other words of wisdom and tips from some of my fellow social media marketers, so check out out Sophie’s blog post on her website 💻 There are so many things I love about my business but one of the best is being part of such a supportive community and helping each other out. Hooray for this! 🙌🏾 🌼 If you need help with anything, just ask. Honestly, there will always be someone to give you the answer you need. . . . . #EllaExplainer #socialmediahelp #socialmediatip #socialmediaexperts #socialmediaadvice #freelancelife #freelancecommunity #onlinecommunity #onlinesupport #askme #askmeforhelp #heretohelp #heretohelpyou #doyouhaveaquestion #leicestershirebusiness #leicestershire #hinckleyleicestershire #marketinghelp
What the world 🌎 needs right now is a a lot mor What the world 🌎 needs right now is a a lot more kindness. Kindness to each other. Kindness to strangers. Kindness to people who are different to ourselves. Kindness online. Kindness to animals. Kindness to our planet. With kinder hearts we’ll feel so much better as humans too. Let’s start building our world on kindness 💙 . . . . #worldkindnessday #worldlindnessday2020 #kindnessiscontagious #kindnessiseverything #humankindness
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