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The Much More Social Blog

The Much More Social Blog

Outsourcing your social media copywriting: how to ensure your copy sounds like you.

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Can social media marketing help my business?

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  • July 2020
  • November 2019

ella@muchmoresocial.co.uk

07817 145458

Stoke Golding, Leicestershire 

muchmoresocial

Ella | Social Media Marketer
🔥 How do you feel when you’re asked to do som 🔥 How do you feel when you’re asked to do something and you know it’s going to be ‘up your street’? I love presenting/public speaking. It’s not for everyone, I know. It requires the same skill set as teaching. After spending thirty years in front of learners from 5 year olds to 60 somethings, I’ve gained a lot of valuable experience. 😁 I’ve delivered quite a few presentations over the last year - today’s was for the brilliant Digital Growth summit powered by @digita1women 💪🏾 The whole process of presenting is so aligned with teaching. 🔵 Researching the topic (from my own notes and with some online searches too) 🟢 Putting the presentation together on paper 🔵 Making a slideshow 🟢 Creating a skeleton script 🔵 Putting some prompt notes together 🟢 Practising the talk 🔵 Delivering the talk (either recorded or live) This year I’ve spoken about LinkedIn, personal branding, content creation and getting started with social media. If you are looking for a speaker to speak to your membership or community or at an event, do drop me a message and let’s talk about how I can help you. It will be a pleasure. 🙌🏾 . . . . #EllaExplainer #presentationskills #speakerlife #digitalgrowth20 #publicspeaker #publicspeakers #speakinginpublic #effectivespeaking #speakingskills #communicate #onlineevents #virtualevent #virtualevents #digitalevent #virtualsummit #leicestershirebusiness #hinckleybusiness #digitalwomen #womensupportingwomeninbusiness #onlinespeaking
💭Sunday thoughts. I don’t know about you - 💭Sunday thoughts. I don’t know about you - but the monotony of the lockdown hamster 🐹 wheel is getting to me a bit. That’s why I need to keep reminding myself about what makes me feel alive 💥 and how I can use my energy and motivation to help those around me. That’s at home, in my community and also in my business (which I love) How about you? How’s your lockdown mojo bearing up? 🤔 Hope you find the words of Howard Thurman inspiring. He’s got a few good quotes. 🙌🏾 . . . . #sundayquotesoftheday #sundayquotes #sundayinspiration #inspirationalwords #hinckleybusiness #leicestershirebusiness #smallbusinessuk #smallbusinesslove #inspireeachother #dogoodthings #motivateyourself #motivatedmindset
📢 Wow! Here’s another fantastic event from @ 📢 Wow! Here’s another fantastic event from @digita1women - Digital Growth - running for two days next week and I’m delighted to be one of a huge list of speakers! 🙌🏾 Next Wednesday 25th and Thursday 26th will provide a perfect opportunity to upskill digitally, with expert sessions on everything you need whether you’re running a small business, looking to move on in your career or job seeking. 🔎 ♦️It is going to be an amazing summit, so prepare to get some top tips, learn lots and boost your digital confidence. ⚡️Did you know there are free tickets for people who have been furloughed or made redundant? If you are interested in attending, drop me a DM and I can give you an exclusive coupon code for a discount. (Share this post with a friend if you think they’d like to join us) I can’t wait - I’ll be showing you round LinkedIn, how to boost your Social Selling score and how to get your profile noticed by recruiters. Do you think you’ll join us? 🙌🏾 . . . . #digitalgrowth20 #digitalwomen #digitalwoman #womenintechnology #womensupportingwomeninbusiness #furloughlife #digitalcareer #digitalcareers #digitallife #whorunstheworldgirls #whorunstheworld #womeninbusinessuk #smallbusinessuk #smallbizlove #womenunited #digitalboost #linkedintips #linkedinlife #speakerlife #presentationskills
🤔 Has it crossed your mind to build your busine 🤔 Has it crossed your mind to build your business on LinkedIn? ‘Argh!’ I hear some of you cry 😱 or ‘I just don’t get LinkedIn’ or ‘LinkedIn is scary!’ I appreciate it’s a platform that can be rather daunting, especially as lots of people see it as business orientated or just for professional people. The thing is LinkedIn is just like any other social media platform. Trust me. If you make sure ➡️ your profile is optimised on your personal page ➡️ you’re posting meaningful content which speaks to your audience ➡️ (this is the big one) you’re engaging on other people’s content to build your community then you’ll start to generate leads. You don’t have to pay to have a Premium account (unless you really want to) It sounds familiar doesn’t it? LinkedIn is just like Instagram really - without the pictures 😊 But now it does have Stories. If you know someone who’d like to be seen on LinkedIn, why not share this post with them? ❓Have you got questions about LinkedIn? . . . . #linkedintips #linkedinprofile #linkedintopstartups #linkedintraining #linkedinexpert #socialmediaprofile #knowyouraudience #targetaudience #socialmediaskills #enhanceyourbrand #leadgeneration #growflourish #creativecontent #buildyourbrand #growyourbusiness #socialmediagrowth #socialmediacontent #smallbusinesstipsandtricks #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #buildyourbrand #smallbizlove #expertise #expertadvice #marketingmindset #marketingstrategy #leicestershire #leicester #EllaExplainer
🌼 I love being asked to collaborate. Recently 🌼 I love being asked to collaborate. Recently lovely copywriter Sophie Livingston @kickstartsophie asked me to contribute my thoughts on making social media work for you if you’re freelancing. I was flattered to be asked 🤩 Sophie posted this on her Stories today and I liked it so much I’ve turned into a post for my IG grid. ⭐️ There’s lots of other words of wisdom and tips from some of my fellow social media marketers, so check out out Sophie’s blog post on her website 💻 There are so many things I love about my business but one of the best is being part of such a supportive community and helping each other out. Hooray for this! 🙌🏾 🌼 If you need help with anything, just ask. Honestly, there will always be someone to give you the answer you need. . . . . #EllaExplainer #socialmediahelp #socialmediatip #socialmediaexperts #socialmediaadvice #freelancelife #freelancecommunity #onlinecommunity #onlinesupport #askme #askmeforhelp #heretohelp #heretohelpyou #doyouhaveaquestion #leicestershirebusiness #leicestershire #hinckleyleicestershire #marketinghelp
What the world 🌎 needs right now is a a lot mor What the world 🌎 needs right now is a a lot more kindness. Kindness to each other. Kindness to strangers. Kindness to people who are different to ourselves. Kindness online. Kindness to animals. Kindness to our planet. With kinder hearts we’ll feel so much better as humans too. Let’s start building our world on kindness 💙 . . . . #worldkindnessday #worldlindnessday2020 #kindnessiscontagious #kindnessiseverything #humankindness
This time last year. 😮 On November 8th 2019 I a This time last year. 😮 On November 8th 2019 I attended @cambsocialmedia Day - my first ever social media conference and it was amazing 🙌🏾 I met so many people whom I’d only ever previously chatted to online and it was definitely a conference with all the trimmings. 🚀 Who’d have thought a year later things could be so different! On November 6th 2020 I attended @freelanceheroes Day - a very different experience being an online event but it was still excellent! Top notch speakers - Alex Hughes from @shiftiesuk, Joe Glover of @themarketingmeetup @berniejmitchell and @pepper_social as well as lots of others 👏🏾💥 It’s so important for me to part of these communities. Which online communities do you value? . . . . #freelanceheroes #onlineconference #onlinemeeting #zoomconference #zooommeeting #virtualconference #learningtogether #networkingevent #freelancelife #freelancerlife #networkonline #meetingnewpeople #connectonline #keynotespeakers #ellaexplainer
🤔 I’ve been on this planet for 55 years, and 🤔 I’ve been on this planet for 55 years, and I’ve never known a time where, now more than ever, we need to reach out to others. 💚 Whether it’s for our families, our friends, our local communities - or also small independent businesses whether in our locality or further afield - we can ease the burden of this current lockdown either with a catch up call, a kind gesture or even a shout out online. Also we can lighten the burden of a bleak run up to Christmas 🎁 for local and independent businesses by supporting them - even a small purchase will gladden the heart of a small business owner. 👏🏾 Before adding another item to the cart or being swayed by the glossy advertising, convenience and knock down prices of the online mega giants, make a real difference by shopping local and shopping independent. Let’s do all we can to help each other over the next few weeks. Share this post with a small business owner if you think they need support/advice with their social media marketing. I’m happy to help. 😊 . . . . . #helpeachother #humankind #kindnessisfree #kindheart #lockdown2 #lockdownkindness #sharetheburden #shoplocal #stayconnected #shopindependent #supportsmallbusiness #smallbusinessuk #leicestershire #supportlocal #supportlocalbusiness
Even digital marketers can’t resist a notebook📓 This was one of the main talking points at our @digita1women networking meet up last week and it was amazing how much conversation was sparked by the topic. Of course this shouldn’t come as news to any of us because, despite our smartphones and fancy apps, we all still love to jot our ideas in a notebook. ✏️ These delightfullly neat notes are from my friend Jen @jobdone_va who is a highly organised note maker. She has a gift for arranging them and she was telling us how well catalogued her notebooks are. That’s the sign of a highly organised VA 👏🏾 Yes, if you look closely you’ll notice these notes are about one of my presentations. How cool is that! 🙌🏾 Are you an avid note taker? How legible are they? 😂 Spill the beans, how many notebooks have you got? Let’s hear your note taking stories. . . . . #notetaking #notetaker #prettynotes #writeaboutit #dailydoseofpaper #note #writeitdown #organised #getorganised #remembering #penandpaper #lists #notewriting #writersconnection #virtualassistant #backtobasics #keeplifesimple
🤔 What, in your view, are the top qualities nee 🤔 What, in your view, are the top qualities needed to be a business owner? I was giving this some thought this morning and I realised how brave I have become. A year ago I wouldn’t have dreamed of trying some of the ideas I’ve put into my business in 2020. 💪🏾 They may seem like small things, but even asking my audience what their pain points are was something I’d have been worried about doing. I’m also a lot braver in the way I communicate with my clients. I guess it’s because I’m more confident and have got over my imposter syndrome. 🤩 What qualities are helping you to run your business in the way you want to? 🙌🏾 . . . . #businessowner #businesstips #businessminds #problemsolving #problemsolver #idealclient #marketresearch #knowyouraudience #qualities #businesssuccess #targetaudience #socialmediaskills #buildyourbrand #growyourbusiness #mybusiness #socialmediabusiness #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #buildyourbrand #growyourbusiness #smallbizlove #leicestershire #leicester #digitalwomen #EllaExplainer
🌟Do you think of your business like this? Do y 🌟Do you think of your business like this? Do you find it’s become that ONE idea which pretty much consumes your life? I love this quote because it’s so relatable. As soon as I discovered the direction I wanted my business to go in and who my ideal clients were, that was when I began to love my business 🙌🏾 Have you discovered what makes you love your business 💙 or are you still searching for that one idea? . . . . #lovemybusiness #lovemybiz #businessinspiration #inspiredwomen #doingwhatilove #doingwhatyoylove #livingmydream #livingmywhy #ladybosslifestyle #EllaExplainer #marketingmind #leicestershirebusiness #digitalwomen #hinckleyleicestershire #smallbusinesslove #smallbizlife #smallbizlove #beinspiredtoinspire #smallbusinesssupport #inspireyourself #entrepreneurmind #freelanceheroes #freelancelife
🤷🏽‍♀️ Don’t feel you have to do ever 🤷🏽‍♀️ Don’t feel you have to do everything. You certainly don’t. When it comes to marketing your business, you don’t have to feel overwhelmed. I have three bits of advice for you. 1️⃣ You don’t need to be on every platform. Think about where your audience hangs out. Where is your content being received best? Concentrate your efforts on one or two platforms. 2️⃣ Once you’ve settled on your platforms, think about what people want to hear from you, not the other way round. What are they looking for? Advice, tips, stories, product news, behind the scenes, inspiration...? 3️⃣ Look at the content you’ve got and how you get best get that across to your audience. It’s so tempting when you’re on Instagram for example to feel you’ve got to do it all - perfect photos, video, IG Stories, IGTV and now Reels 🤷🏽‍♀️ Don’t allow it to become a headache. Choose 2 or 3 ways to create content which aren’t too time consuming for you and you feel confident at producing. 🔎Do what you can to find out what kind of content your audience enjoys consuming the most and focus on that. Think about how your social media accounts can help your audience. Do you know a fellow business owner who’s feeling the overwhelm of social? Why not share this post with them? 🙌🏾 . . . . #marketing101 #marketingplan #problemsolving #problemsolver #idealclient #instagrammarketing #instagrammarketingtips #knowyouraudience #targetaudience #socialmediaskills #creativecontent #socialmediagrowth #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #smallbusinessuk #uksmallbusiness #marketingtips #marketingideas #buildyourtribe #buildyourbrand #growyourbusiness #smallbizlove #marketingmindset #businessmind #marketingstrategy #leicestershire #leicester
💡Have you ever been invited to do something whi 💡Have you ever been invited to do something which leaves you feeling excited but also nervous at the same time? This was how I felt when Ed Goodman of @freelanceheroes asked me if I wanted to join in a discussion about being Black and freelance. Firstly it’s a sensitive topic - one that will either spark interest and provoke thought for some people but I’m aware there are others who would wonder why being non-white and being freelance would make any difference. Secondly I wouldn’t want to claim that my experiences are the same as those of Black people of African heritage or from the Caribbean but my mum and dad came from Mauritius and I’m conscious that some people make assumptions about me because I’m brown skinned. I’m so glad I did this as it was a fascinating discussion with Lauren @rosegreen.adventures and Toks Coyle - I’m so pleased to know them. Do have a listen and let me know what you think. The podcast 🎧 is available on Spotify, Apple Podcasts and Anchor FM - Freelance Heroes episode 24 (link in bio) . . . . #podcast #blackentrepreneurs #blackfreelancers #blackcommunity #podcast 🎧 #podcastmovement #discussion #discussions #entrepreneurmind #entrepreneurmindsets #blackpoundday #blackbusinessowner #blackbusinesswomen #womenofcolour #podcastshow #letstalkrace #antiracism
🤔 Do you use LinkedIn? If it’s a platform t 🤔 Do you use LinkedIn? If it’s a platform that leaves you feeling confused, bemused or even a bit bored, then the arrival of Stories which were rolled out worldwide today could change your perspective. Will it bring some Instagram glamour to LinkedIn? Who knows? 🔅Photos and videos lasting 20 seconds can be uploaded onto the mobile app 🔅Posts will be viewable for 24 hours 🔅Text and a limited range of work related stickers can also be added 🔅Any messages written on your Story appear in your DMs. So all very much like Insta really. Will this new arrival on LinkedIn encourage you to use the platform more? Let me know if you give it a go. 👍🏾 . . . . #linkedin #socialmediatipsandtricks #socialmediamarketing #socialmediacontent #socialmediacontentcreator #socialmediasupport #socialmediaupdates #EllaExplainer #leicestershirebusiness #hinckleyleicestershire #digitalskills #socialmediaforbusiness #buildyourbusiness #growyourbrand #linkedintips #linkedinstories
🤔 Why did I start my Instagram account? To be 🤔 Why did I start my Instagram account? To be honest, I started it because I’d just begun my training in social media marketing and it was obviously a logical thing to do. Three and a half years later I’m now keen to help small business owners negotiate the minefield which is social media. I’ve been there, in fact I’m still going through it...Let’s face it, social media is always changing. Is your mind filled with questions such as 🔹Which platform should I focus on? 🔹Do I need to be on all of them? 🔹How do I know where my audience is? 🔹How do I know what my customers really need? 🔹How do I create content which is going to engage and entertain them? 🔹How do I sell on social media? 🔹How do I stay visible? 🔹How do I make time for my marketing? 🤔 As a small business owner, it can be a real struggle to have the determination and focus to keep going (especially in 2020!) and still keep loving your business. I know that. 💡 That’s why I want to help as many businesses as possible to be able to market themselves effectively and sell online. That’s my aim. If I can help you in any way with the above questions, drop me a email or give me a call (details in bio) ⚡️Let’s get your social media working for your business. Now tell me, why did you start your Instagram account? 😊 . . . . . #InstagramContent #InstagramBusiness #InstaBusiness #InstagramTips #SmallBizLove #SmallBusinessSupport #SmallBusinessMarketing #InstagramForBusiness #InstagramMarketing #MarketOnline #InstagramGrowthTips #SocialMediaSupport #SmallBusinessTips #LeicestershireBusiness #Leicester #HinckleyLeicestershire #SupportLeicesterLocal #GrowYourBusinessOnline #BuildMyBusiness #GrowMyBusiness #SmallBusinessSupportingSmallBusiness #SmallBusinessSupporter #PowerUpYourSocialMarketing #LoveYourBusiness #LoveMyBiz #LoveMyBusiness #SocialMedia101 #SocialMediaHelp #EllaExplainer #TellMyStory
🔥Saturday morning vibes! Having spent the las 🔥Saturday morning vibes! Having spent the last 6 months doing Zumba classes through Zoom, I cannot tell you what a difference it makes to be in a room ‘safely socially distanced’ having a wiggle with other enthusiasts. Jo, our instructor, has done brilliantly organising these sessions. 🙌🏾 This is such a tonic for me, especially after a particularly sad week in which I attended my dear friend’s funeral. Life is particularly gruelling for us all at the moment one way or another, so I hope you’re keeping safe, well and as happy as possible. Hopefully you can find something to make you joyful 😊 this weekend, however small it is. Zumba has kickstarted my weekend and later I’m looking forward to watching the celebs wiggle on Strictly! 💃🏻🕺🏻 How’s your Saturday vibe? 🌟 . . . . #SaturdayWorkout #SaturdayMotivation #SaturdayFitness #ZumbaFun #LiftMyMood #ZumbaCommunity #ZumbaClass #WeekendWorkout #WeekendGoals #HappyVibes #HinckleyLeicestershire #LeicestershireBusiness
🤔 How often have you asked yourself this questi 🤔 How often have you asked yourself this question? Do you ever ask it? If you want to keep your audience on board and build your community, you’ve got to have a good idea about what’s working for THEM. Check your insights, tweak your content and come up with more of what resonates 🤔 This is one of the main messages that’s also resonating with me during week 2 of Helen Perry’s (@notaboutthekids ) week course ‘You can do Instagram.’ I’ve been following Helen for the last two years and she is extremely knowledgeable about Instagram because she’s tried and tested different approaches for success on the Gram. As a result she’s steadily grown an amazing following organically to over 11k 👏🏾 As well as teaching the course and giving guidance to the almost 70 people who’ve signed up, Helen has brought on board some amazing guest speakers too. 🌟 I’ve tagged them on here (some of them may be very familiar to you!) - so do go and check out their accounts too. I’m gaining some great insights on this course and it’s the ideal antidote to all this depressing Covid stuff. Thank you so much Helen 🙌🏾 . . . . #hersuccess #elevatecultivate #inspiredtoimpact #goaldiggermovement #knowyouraudience #targetaudience #socialmediaskills #enhanceyourbrand #growflourish #creativecontent #buildyourbrand #growyourbusiness #socialmediagrowth #powerofintention #beconsistent #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #buildyourbrand #growyourbusiness #expertise #expertadvice #thecreativegrid #marketingmindset #leicestershirebusiness
❤️Most of the time I’m a pretty positive per ❤️Most of the time I’m a pretty positive person, glass half full, making the most of life - but then I have my lows, real lows. That’s me. I’m one of those who’s either up or really down. Recently it’s been a bit more of the latter. The impact of Covid on every aspect of our lives, the general feeling of doom and gloom in the world and the way people treat each other has been getting to me, to be honest. That’s why doing things to make me feel better is such a huge help to my mental wellness, like going to a fabulous Zumba class this morning. It was the first time I’d been to an in person class with other people in 7 months - all perfectly socially distanced - my word, it felt good! My brilliant Zumba instructor Jo has done such a great job of putting these classes on - it’s not been an easy task. She knows exactly why her Zumba crew need to dance together and see each other. It’s our therapy. On #WorldMentalHealthDay acknowledge today how vital it is to take care of your own mental health. You matter - and spread your care and support to others who may be struggling. They matter too. Let’s look out for each other. ❤️ . . . . #mentalhealthmatters #mentalhealthday #mentalhealthday2020 #lifteachotherup #bekindtoyourself #bekindalways #mentalhealthisimportant #lookafteryourself
🌟 Do you celebrate what makes you different? I 🌟 Do you celebrate what makes you different? In your business, do you use this to help you stand out from others? When I first started in this industry, I had no idea about how to make myself stand out from other social media managers. What made it all the more difficult was all I could think to do was pretty much copy what other people were doing. I guess I did that because it felt the right thing to do, safe even. 📣It was only when I realised that I had my own voice, and it was perfectly ok for me to use it, that I started to celebrate what made me different. Call it being authentic (even though I know many hate that word!) There's nothing wrong with showing what is different about you when you're posting on social or on your website. It's something lots of business owners struggle with. They look at others' content and think that's what they should be posting. There's no point in that. Sadly you'll become forgettable. When you show what makes you different, that's what makes you memorable. 🎯 That's what changes you from 'just another' to the one that your ideal customer really wants. Have you found what makes you different?🌟 Are you looking for support with how to make your social media stand out? Drop me a message to see how I can help 🙂 . . . . #beyourbestself #bedifferentbeyou #findyourpurpose #brandvalues #brandstorytelling #knowyouraudience #targetaudience #creativecontent #buildyourbrand #growyourbusiness #connectwithyourcustomers #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #buildyourbrand #growyourbusiness #smallbizlove #marketingmindset #marketingstrategy #leicestershire #leicester #EllaExplainer
Did you recognise me? 😂 This photo was taken a Did you recognise me? 😂 This photo was taken a long, long time ago when I first started teaching in the late 1980s! These were the days of the class photo 📷 when you stood proudly with your class of 30 primary school kids. Happy days! 😄 Back then, I was an enthusiastic, energetic and creative teacher, full of ideas and wanting the very best for my students, of course. I was very proud of my classroom displays too. 🎨🖍✂️ I was proud to call myself a teacher and, having worked in primary schools, a further education college and in community/adult education, I’m pleased to have had a varied career where I’ve always learnt new things. Now I’m proud to continue learning in my new chosen profession in marketing. I also haven’t lost my enthusiasm and energy for teaching as I’m starting to do again now, teaching business owners about social media marketing. It’s all come full circle. Funny, that! 🤔 I’ll always be a teacher and I always want to keep learning. 🌟A huge thank you to all the teachers across the world who inspire, fill minds with knowledge and skills and show care for all whom they teach 🌟 Are you still enjoying learning?💡 . . . . #worldteachersday #teachingmatters #loveourteachers #educationmatters #educationispower #teachingisfun #teachingismypassion #teachingismysuperpower #teachinglife #alwaysateacher #learningforlife #learningmatters #lifelonglearner #schoolteacher #transferableskills #makeadifference
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