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The Much More Social Blog

The Much More Social Blog

Outsourcing your social media copywriting: how to ensure your copy sounds like you.

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Can social media marketing help my business?

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  • July 2020
  • November 2019

ella@muchmoresocial.co.uk

07817 145458

Stoke Golding, Leicestershire 

muchmoresocial

Ella | Social Media Marketer
🤔 What, in your view, are the top qualities nee 🤔 What, in your view, are the top qualities needed to be a business owner? I was giving this some thought this morning and I realised how brave I have become. A year ago I wouldn’t have dreamed of trying some of the ideas I’ve put into my business in 2020. 💪🏾 They may seem like small things, but even asking my audience what their pain points are was something I’d have been worried about doing. I’m also a lot braver in the way I communicate with my clients. I guess it’s because I’m more confident and have got over my imposter syndrome. 🤩 What qualities are helping you to run your business in the way you want to? 🙌🏾 . . . . #businessowner #businesstips #businessminds #problemsolving #problemsolver #idealclient #marketresearch #knowyouraudience #qualities #businesssuccess #targetaudience #socialmediaskills #buildyourbrand #growyourbusiness #mybusiness #socialmediabusiness #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #buildyourbrand #growyourbusiness #smallbizlove #leicestershire #leicester #digitalwomen #EllaExplainer
🌟Do you think of your business like this? Do y 🌟Do you think of your business like this? Do you find it’s become that ONE idea which pretty much consumes your life? I love this quote because it’s so relatable. As soon as I discovered the direction I wanted my business to go in and who my ideal clients were, that was when I began to love my business 🙌🏾 Have you discovered what makes you love your business 💙 or are you still searching for that one idea? . . . . #lovemybusiness #lovemybiz #businessinspiration #inspiredwomen #doingwhatilove #doingwhatyoylove #livingmydream #livingmywhy #ladybosslifestyle #EllaExplainer #marketingmind #leicestershirebusiness #digitalwomen #hinckleyleicestershire #smallbusinesslove #smallbizlife #smallbizlove #beinspiredtoinspire #smallbusinesssupport #inspireyourself #entrepreneurmind #freelanceheroes #freelancelife
🤷🏽‍♀️ Don’t feel you have to do ever 🤷🏽‍♀️ Don’t feel you have to do everything. You certainly don’t. When it comes to marketing your business, you don’t have to feel overwhelmed. I have three bits of advice for you. 1️⃣ You don’t need to be on every platform. Think about where your audience hangs out. Where is your content being received best? Concentrate your efforts on one or two platforms. 2️⃣ Once you’ve settled on your platforms, think about what people want to hear from you, not the other way round. What are they looking for? Advice, tips, stories, product news, behind the scenes, inspiration...? 3️⃣ Look at the content you’ve got and how you get best get that across to your audience. It’s so tempting when you’re on Instagram for example to feel you’ve got to do it all - perfect photos, video, IG Stories, IGTV and now Reels 🤷🏽‍♀️ Don’t allow it to become a headache. Choose 2 or 3 ways to create content which aren’t too time consuming for you and you feel confident at producing. 🔎Do what you can to find out what kind of content your audience enjoys consuming the most and focus on that. Think about how your social media accounts can help your audience. Do you know a fellow business owner who’s feeling the overwhelm of social? Why not share this post with them? 🙌🏾 . . . . #marketing101 #marketingplan #problemsolving #problemsolver #idealclient #instagrammarketing #instagrammarketingtips #knowyouraudience #targetaudience #socialmediaskills #creativecontent #socialmediagrowth #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #smallbusinessuk #uksmallbusiness #marketingtips #marketingideas #buildyourtribe #buildyourbrand #growyourbusiness #smallbizlove #marketingmindset #businessmind #marketingstrategy #leicestershire #leicester
💡Have you ever been invited to do something whi 💡Have you ever been invited to do something which leaves you feeling excited but also nervous at the same time? This was how I felt when Ed Goodman of @freelanceheroes asked me if I wanted to join in a discussion about being Black and freelance. Firstly it’s a sensitive topic - one that will either spark interest and provoke thought for some people but I’m aware there are others who would wonder why being non-white and being freelance would make any difference. Secondly I wouldn’t want to claim that my experiences are the same as those of Black people of African heritage or from the Caribbean but my mum and dad came from Mauritius and I’m conscious that some people make assumptions about me because I’m brown skinned. I’m so glad I did this as it was a fascinating discussion with Lauren @rosegreen.adventures and Toks Coyle - I’m so pleased to know them. Do have a listen and let me know what you think. The podcast 🎧 is available on Spotify, Apple Podcasts and Anchor FM - Freelance Heroes episode 24 (link in bio) . . . . #podcast #blackentrepreneurs #blackfreelancers #blackcommunity #podcast 🎧 #podcastmovement #discussion #discussions #entrepreneurmind #entrepreneurmindsets #blackpoundday #blackbusinessowner #blackbusinesswomen #womenofcolour #podcastshow #letstalkrace #antiracism
🤔 Do you use LinkedIn? If it’s a platform t 🤔 Do you use LinkedIn? If it’s a platform that leaves you feeling confused, bemused or even a bit bored, then the arrival of Stories which were rolled out worldwide today could change your perspective. Will it bring some Instagram glamour to LinkedIn? Who knows? 🔅Photos and videos lasting 20 seconds can be uploaded onto the mobile app 🔅Posts will be viewable for 24 hours 🔅Text and a limited range of work related stickers can also be added 🔅Any messages written on your Story appear in your DMs. So all very much like Insta really. Will this new arrival on LinkedIn encourage you to use the platform more? Let me know if you give it a go. 👍🏾 . . . . #linkedin #socialmediatipsandtricks #socialmediamarketing #socialmediacontent #socialmediacontentcreator #socialmediasupport #socialmediaupdates #EllaExplainer #leicestershirebusiness #hinckleyleicestershire #digitalskills #socialmediaforbusiness #buildyourbusiness #growyourbrand #linkedintips #linkedinstories
🤔 Why did I start my Instagram account? To be 🤔 Why did I start my Instagram account? To be honest, I started it because I’d just begun my training in social media marketing and it was obviously a logical thing to do. Three and a half years later I’m now keen to help small business owners negotiate the minefield which is social media. I’ve been there, in fact I’m still going through it...Let’s face it, social media is always changing. Is your mind filled with questions such as 🔹Which platform should I focus on? 🔹Do I need to be on all of them? 🔹How do I know where my audience is? 🔹How do I know what my customers really need? 🔹How do I create content which is going to engage and entertain them? 🔹How do I sell on social media? 🔹How do I stay visible? 🔹How do I make time for my marketing? 🤔 As a small business owner, it can be a real struggle to have the determination and focus to keep going (especially in 2020!) and still keep loving your business. I know that. 💡 That’s why I want to help as many businesses as possible to be able to market themselves effectively and sell online. That’s my aim. If I can help you in any way with the above questions, drop me a email or give me a call (details in bio) ⚡️Let’s get your social media working for your business. Now tell me, why did you start your Instagram account? 😊 . . . . . #InstagramContent #InstagramBusiness #InstaBusiness #InstagramTips #SmallBizLove #SmallBusinessSupport #SmallBusinessMarketing #InstagramForBusiness #InstagramMarketing #MarketOnline #InstagramGrowthTips #SocialMediaSupport #SmallBusinessTips #LeicestershireBusiness #Leicester #HinckleyLeicestershire #SupportLeicesterLocal #GrowYourBusinessOnline #BuildMyBusiness #GrowMyBusiness #SmallBusinessSupportingSmallBusiness #SmallBusinessSupporter #PowerUpYourSocialMarketing #LoveYourBusiness #LoveMyBiz #LoveMyBusiness #SocialMedia101 #SocialMediaHelp #EllaExplainer #TellMyStory
🔥Saturday morning vibes! Having spent the las 🔥Saturday morning vibes! Having spent the last 6 months doing Zumba classes through Zoom, I cannot tell you what a difference it makes to be in a room ‘safely socially distanced’ having a wiggle with other enthusiasts. Jo, our instructor, has done brilliantly organising these sessions. 🙌🏾 This is such a tonic for me, especially after a particularly sad week in which I attended my dear friend’s funeral. Life is particularly gruelling for us all at the moment one way or another, so I hope you’re keeping safe, well and as happy as possible. Hopefully you can find something to make you joyful 😊 this weekend, however small it is. Zumba has kickstarted my weekend and later I’m looking forward to watching the celebs wiggle on Strictly! 💃🏻🕺🏻 How’s your Saturday vibe? 🌟 . . . . #SaturdayWorkout #SaturdayMotivation #SaturdayFitness #ZumbaFun #LiftMyMood #ZumbaCommunity #ZumbaClass #WeekendWorkout #WeekendGoals #HappyVibes #HinckleyLeicestershire #LeicestershireBusiness
🤔 How often have you asked yourself this questi 🤔 How often have you asked yourself this question? Do you ever ask it? If you want to keep your audience on board and build your community, you’ve got to have a good idea about what’s working for THEM. Check your insights, tweak your content and come up with more of what resonates 🤔 This is one of the main messages that’s also resonating with me during week 2 of Helen Perry’s (@notaboutthekids ) week course ‘You can do Instagram.’ I’ve been following Helen for the last two years and she is extremely knowledgeable about Instagram because she’s tried and tested different approaches for success on the Gram. As a result she’s steadily grown an amazing following organically to over 11k 👏🏾 As well as teaching the course and giving guidance to the almost 70 people who’ve signed up, Helen has brought on board some amazing guest speakers too. 🌟 I’ve tagged them on here (some of them may be very familiar to you!) - so do go and check out their accounts too. I’m gaining some great insights on this course and it’s the ideal antidote to all this depressing Covid stuff. Thank you so much Helen 🙌🏾 . . . . #hersuccess #elevatecultivate #inspiredtoimpact #goaldiggermovement #knowyouraudience #targetaudience #socialmediaskills #enhanceyourbrand #growflourish #creativecontent #buildyourbrand #growyourbusiness #socialmediagrowth #powerofintention #beconsistent #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #buildyourbrand #growyourbusiness #expertise #expertadvice #thecreativegrid #marketingmindset #leicestershirebusiness
❤️Most of the time I’m a pretty positive per ❤️Most of the time I’m a pretty positive person, glass half full, making the most of life - but then I have my lows, real lows. That’s me. I’m one of those who’s either up or really down. Recently it’s been a bit more of the latter. The impact of Covid on every aspect of our lives, the general feeling of doom and gloom in the world and the way people treat each other has been getting to me, to be honest. That’s why doing things to make me feel better is such a huge help to my mental wellness, like going to a fabulous Zumba class this morning. It was the first time I’d been to an in person class with other people in 7 months - all perfectly socially distanced - my word, it felt good! My brilliant Zumba instructor Jo has done such a great job of putting these classes on - it’s not been an easy task. She knows exactly why her Zumba crew need to dance together and see each other. It’s our therapy. On #WorldMentalHealthDay acknowledge today how vital it is to take care of your own mental health. You matter - and spread your care and support to others who may be struggling. They matter too. Let’s look out for each other. ❤️ . . . . #mentalhealthmatters #mentalhealthday #mentalhealthday2020 #lifteachotherup #bekindtoyourself #bekindalways #mentalhealthisimportant #lookafteryourself
🌟 Do you celebrate what makes you different? I 🌟 Do you celebrate what makes you different? In your business, do you use this to help you stand out from others? When I first started in this industry, I had no idea about how to make myself stand out from other social media managers. What made it all the more difficult was all I could think to do was pretty much copy what other people were doing. I guess I did that because it felt the right thing to do, safe even. 📣It was only when I realised that I had my own voice, and it was perfectly ok for me to use it, that I started to celebrate what made me different. Call it being authentic (even though I know many hate that word!) There's nothing wrong with showing what is different about you when you're posting on social or on your website. It's something lots of business owners struggle with. They look at others' content and think that's what they should be posting. There's no point in that. Sadly you'll become forgettable. When you show what makes you different, that's what makes you memorable. 🎯 That's what changes you from 'just another' to the one that your ideal customer really wants. Have you found what makes you different?🌟 Are you looking for support with how to make your social media stand out? Drop me a message to see how I can help 🙂 . . . . #beyourbestself #bedifferentbeyou #findyourpurpose #brandvalues #brandstorytelling #knowyouraudience #targetaudience #creativecontent #buildyourbrand #growyourbusiness #connectwithyourcustomers #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #buildyourbrand #growyourbusiness #smallbizlove #marketingmindset #marketingstrategy #leicestershire #leicester #EllaExplainer
Did you recognise me? 😂 This photo was taken a Did you recognise me? 😂 This photo was taken a long, long time ago when I first started teaching in the late 1980s! These were the days of the class photo 📷 when you stood proudly with your class of 30 primary school kids. Happy days! 😄 Back then, I was an enthusiastic, energetic and creative teacher, full of ideas and wanting the very best for my students, of course. I was very proud of my classroom displays too. 🎨🖍✂️ I was proud to call myself a teacher and, having worked in primary schools, a further education college and in community/adult education, I’m pleased to have had a varied career where I’ve always learnt new things. Now I’m proud to continue learning in my new chosen profession in marketing. I also haven’t lost my enthusiasm and energy for teaching as I’m starting to do again now, teaching business owners about social media marketing. It’s all come full circle. Funny, that! 🤔 I’ll always be a teacher and I always want to keep learning. 🌟A huge thank you to all the teachers across the world who inspire, fill minds with knowledge and skills and show care for all whom they teach 🌟 Are you still enjoying learning?💡 . . . . #worldteachersday #teachingmatters #loveourteachers #educationmatters #educationispower #teachingisfun #teachingismypassion #teachingismysuperpower #teachinglife #alwaysateacher #learningforlife #learningmatters #lifelonglearner #schoolteacher #transferableskills #makeadifference
Did you catch any of this rather interesting (even Did you catch any of this rather interesting (even if I say so myself 😂) and energetic conversation with Emma of @freshapproachdigital last Monday? 🙌🏾 If not, then do pop over to Emma’s IGTV because we discussed the impact that social media is having on human connection. 🤔 It was a positive and thought-provoking discussion. Emma and I have our views but we’d love to know yours. 💬 Is social media dividing us and giving a platform to people whose views we would rather not hear - or can we use it as a channel for good to foster kindness, care and community? I’m keen to change the negativity around social (yes that’s a big ask, I know) With the algorithms and influence that the biggest social media bosses have, you can see why so many people are trying to steer clear of social. 🌅Do you think we can change the social media landscape? Can we truly use social media for good? . . . . . . #socialmediaforgood #humanconnection #socialmediacommunity #connectwithus #womensupportingwomen❤️ #inspireeachother #letslifteachotherup #empowereachother #connected #socialcommunity #buildyourtribe #findyourtribe #womeninmarketing #instagramlive #womentalk #EllaExplainer #leicestershirebusiness #hinckleyleicestershire #usesocialmediaforgood #kindnessiscontagious
👋🏾 Hey, I’m going to be going live on Face 👋🏾 Hey, I’m going to be going live on Facebook at 11.30 TODAY - so please join me on Ella Orr Much More Social (link in bio) I’ve been doing my ‘Let’s Chat Social’ series for the last couple of Fridays and I’m committed to doing it every week 🙀 Why? 1) I am keen to hear from you, my audience, about the questions that bother you about social media marketing. 🔎 When you’re searching for support on Google about social media marketing, what search terms/ keywords are you using? And 2) I’m finding that going live every week is helping me to get much clearer on my messaging with how I can help my ideal clients. So hopefully it’s a win-win! 👏🏾 If you have any questions, pop them in the chat below and I’ll answer them on the Live (it’s always good to share information 🙌🏾 as it often helps someone else) If you can join me at 11.30, please do. It’s just 15 mins so bring a cuppa and let’s chat social 😄 . . . . . #facebooklive #fridaymotivation #socialtalk #letschat #startthatchat #askquestions #targetaudience #socialmediatipsandtricks #leicestershirebusiness #loveleicester #loveleicestershire #hinckleyleicestershire #marketingtips #marketyourbusiness #smallbusinesssupport #supportsmallbusiness #EllaExplainer #socialmediasupport
I love hanging out with my mates on social 🤩🙌🏾 Here’s one of my faves - Anna aka @hellosocial.media 😊 Anna and I trained together 3 and 1/2 years ago with @digitalmums and we’ve become good friends over the time we’ve known each other. What’s all the more remarkable is we’ve probably only met in person about half a dozen times (Anna’s in London and I’m in Leicestershire) but the power of social and messaging has helped us to form a strong bond. We follow each other’s businesses, follow each other round social ( we often show up on the same Twitter chats or webinars 😂) and we fully support and encourage each other. It’s fab! THANK YOU ANNA 😍 Have you got a friend online who works in a similar industry to you who you can really talk to and exchange ideas with? Tell me about them. 🌟 #friendshipmatters #myfriendship #myfriendsareawesome #socialmediaexperts #makeconnectionsthatmatter #supporteachother #letsgetconnected #womeninbiz #womeninbusiness #womensupportingwomeninbusiness #femalefriendship #workingtogether #socialmedialife #encourageeachother #smilingfaces #laughingtogether #femalefounders #showyourface #digitalwomen #amazingwomen #lifteachotherup
💡I'm delighted to have been invited to speak by 💡I'm delighted to have been invited to speak by @cambsocialmedia TODAY Wed 30th at 12.00 My talk is about how to communicate your brand messaging on LinkedIn more effectively so that you can build connections. I love presenting because it definitely feels like going full circle back to my former career as a teacher 👩🏽‍🎓I enjoy sharing knowledge and helping people to progress with their thinking and their skills. My aim in this talk is to give people strategies to build a community on LinkedIn (lead generation) which creates leads who will actually convert into ideal clients. 🔎 If you'd like to join us, check out the details in my bio - it's all free and you can watch a replay. All you need to do is join the Cambridge Social Media Facebook Group. Hope you can join in. 😊 #EllaExplainer #linkedin #leadgeneration #presentationiseverything #presentationskills #masterclasses #linkedintips #linkedinlearning #buildyourbrand #buildyourbusiness #idealclients #idealclient #speakingskills #speakerlife #onlinespeaking #leicestershirebusiness #cambridgesocialmedia #socialmediatips
😄Woohoo, look who I’m going live with on Mond 😄Woohoo, look who I’m going live with on Monday at 12.00! 🙌🏾 It’s lovely Emma York of @freshapproachdigital. 🌟 Emma and I ‘met’ through @digita1women 6 months ago and we’ve been supporting each other’s businesses ever since. It just goes to show how powerful connection and networking can be. Emma and I follow each other on Twitter too and are always engaging. It’s brilliant. Who have you connected with through social who’s giving you fab support? 👉🏾 Just give a swipe to see what Emma and I will be chatting about on Monday. Do come and join in the chat 👋🏾 #femaleentrepreneurs #womeninbiz #womeninbusiness #showyoursupport #smallbusinessowner #smallbizowner #collaboration #digitalwomen #digitalmarketer #hinckleyleicestershire #leicestershirebusiness #socialmediaforgood #socialmediatalk #connections #communityovercompetition
🌟Join me for a Live on Facebook tomorrow mornin 🌟Join me for a Live on Facebook tomorrow morning 11.30am - it’s my regular Friday ‘Let’s Chat Social’ slot. Grab a cuppa ☕️ for 15-20 mins and I’ll answer any questions asked by my audience on social. What’s bothering you when it comes to getting much more from your social media marketing? Let me know. I’ve got some tips and insights I’ve picked up from my wanderings through social that I think are worth sharing too. Hope to see you over on FB tomorrow 😃 #facebooklive #socialtalk #listentoyourcustomers #targetaudience #askquestions #socialmediamarketing #socialmediatipsandtricks #socialmediaadvice #marketingstrategy #hinckleyleicestershire #leicestershirebusiness #midlandsbusiness
How timely are these words from @wearemaybetech’ How timely are these words from @wearemaybetech’s founder and CEO Polly Barnfield. I featured Polly’s wisdom on a post a couple of weeks ago, after discovering Maybe’s amazing social listening and engagement tools at @socialday_s earlier in September💡 Since then I’ve been tuning into Maybe’s Wednesday webinar where they give insights into the best posts on social from independent retailers on high streets up and down the country. It’s fascinating to see which businesses are really rocking it by creating scroll stopping posts and getting fantastic engagement too. 👏🏾 You can join in these webinars and sign up for a free account to see how your social posts compare to local businesses in your area. You’ll also get lots of tips about using hashtags and insights from the case studies. In these unusually challenging times, it’s now more important than ever to get your business ENGAGING with other local businesses to support the economy on your doorstep. Maybe’s mission is to ‘share the best and inspire the rest.’ I’m all on board with that. 🙌🏾 #LeanIn #Engage #SocialListening #SocialTech #TalkToYourAudience #SupportLocalBusinesses #ShopLocal #SmallBusinessSupport #SocialMediaSupport #KeepSocialMediaSocial #LoveLeicestershire #LoveLeicesterLocal #SocialMediaHelp #HinckleyLeicestershire #MarketBosworth #Barwell #Burbage #SocialTrends #SmallBusinessSupportingSmallBusiness
💯Eek, I went live on Facebook last Friday as an 💯Eek, I went live on Facebook last Friday as an introduction to my new weekly live meet up Let’s Chat Social 😄 Here’s a snippet. I’m making the commitment to going live each week because I want to help as many business owners as possible to have more confidence in what they’re posting - and to be honest, have a better understanding of the minefield which is social media!😱 When people have questions, I’ll be doing my very best to answer them either on the Live itself or in the comments after. Let’s see how it goes - I’m excited! I love chatting. If you’d like to join me for 15- 20 mins, please pop over to Facebook on Fridays at 11.30. I’ll be ready - and don’t forget to bring a cuppa! ☕️ #customersupport #facebooklive #goliveonline #answeryouraudience #marketing101 #socialmediavideo #problemsolving #problemsolver #idealclient #marketresearch #knowyouraudience #targetaudience #socialmediaskills #creativecontent #buildyourbrand #socialmediatipsandtricks #socialmediatips #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #growyourbusiness #smallbizlove #marketingmindset #marketingstrategy #leicestershire #shopleicester #goleicester
❓How much do you know about what is bothering yo ❓How much do you know about what is bothering your audience? Have you asked them what their pain points are or what problem it is they’d like solving? You’ve more than likely noticed that there’s a lot of advice about aiming your marketing at your ideal clients and addressing their problems. The thing is if we don’t actually ask them as real people with real issues that need solving, then we’re just left guessing. All you need to do is keep your antennae up the whole time and ask questions - lots of them! There are lots of different ways to find out this valuable information from your audience. 🔎 Ask them in a social media post. Polls are great for this. 🔎Create a survey and share it in a social post or through your email list. 🔎 Why not arrange to speak to your biggest followers by arranging a phone call with them? 🔎 Go into Facebook groups and listen in on conversation. You can type in the search function for keywords related to the problem you want to find out about. For example I found out about some of the issues bothering people about LinkedIn by typing LinkedIn in the search box. You’ll want to collect insights from your audience, so you can get down to the nitty-gritty of what’s bothering them. You can only do that by asking them. These insights will be like gold dust 👑 for your marketing and from there you can create offers and content which will resonate with your ideal clients. They want to feel that you are speaking to them. Once you have their attention, then you’re much more likely to turn your ideal clients into buyers. 🤔 Are you using market research to find out your customer pain points? #marketing101 #marketingplan #survey #problemsolving #problemsolver #idealclient #customsurvey #marketresearch #knowyouraudience #targetaudience #socialmediaskills #creativecontent #buildyourbrand #growyourbusiness #socialmediagrowth #socialmediacontent #smallbusinesstips #smallbusinesssupport #hinckleyleicestershire #leicestershiresmallbusiness #buildyourtribe #emaillist #buildyourbrand #growyourbusiness #smallbizlove #marketingmindset #marketingstrategy #leicestershire #leicester
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