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The Much More Social Blog

You are the person beyond the profession – how to win business on LinkedIn

How to make the most of connecting on Clubhouse: the next steps

How you can use your personal brand to boost your business

How many social media platforms should you choose for your small business?

Five things I learnt about business in 2020 despite everything.

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Outsourcing your social media copywriting: how to ensure your copy sounds like you.

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Can social media marketing help my business?

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  • October 2021
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  • November 2019

ella@muchmoresocial.co.uk

07817 145458

Stoke Golding, Leicestershire 

muchmoresocial

Ella | Social Media Marketer
🌳 If you ever doubt the strength of friendships 🌳 If you ever doubt the strength of friendships made online, then I hope this post will convince you otherwise. Two years ago on a bleak rainy day in November, I overcame the obstacles of a cancelled train at 6am and, as a result, drove through pouring rain for 2 and half hours, just so I could meet @johnespirian , a LinkedIn connection whom I admired greatly. (see small photo) It was Cambridge Social Day @cambsocialmedia and I went for other reasons, of course, but the main incentive was the opportunity to meet John in person for the first time. I was so glad to meet him, as it made our connection so much more meaningful and special. Fast forward two years, and I was delighted last week that I was able to meet John again - but this time it was rather different. John now has lovely Lois, another LinkedIn-er, in his life and we have become good friends too. ☕🥯 We enjoyed a wonderful brunch in fabulous Ashbourne in Derbyshire and, after we parted, I took a short drive out to the Peak District National Park where I took time to reflect on my friendship with John and Lois. John is my No 1 go-to person for anything to do with LinkedIn, and I hugely value his support ad advice and his belief in me. 🙏🏾 The friendship I have with him and Lois began from being on LinkedIn. It has grown, and what I love most about it is the trust, honesty and genuine warmth and care that there is in it. 🙌🏾 Connect with lovely people through social activity for your business. They will be there for you as fellow business owners, confidantes and friends. I can't wait to see John and Lois again. They have offered to cook dinner so the 2 hour drive to Cheshire will be so worth it! Have you travelled in order to meet an online friend? Who, from your connections, would you love to meet IRL? Give them a shout 👇🏾 . . . . #MakeConnectionsThatMatter #LetsGetConnected #LiftEachOtherUp #BusinessOwnersLife #SmallBizLife #MeetingNewFriends #FriendsForKeeps #DerbyshireDales #PeakDistrictNationalPark #Ashbourne
💡Would you like some great free advice from 10 💡Would you like some great free advice from 10 speakers to master your marketing for 2022? I am delighted to be taking part in the Marketing your Marketing Management event tomorrow organised by Esther and Melanie, hosts of the Monday Morning Podcast @mondaymorningmktg (Event details in their bio) 📣There are two streams of speakers - introductory and advanced. I will be giving a starter strategy for getting visible on LinkedIn and there are nine other fantastic speakers giving talks about Facebook, Google Business Profile, SEO, video marketing and much more. It’s a free event running from 10 am till 2 pm GMT and there are recordings if you want to watch later. This is a wonderful opportunity for Decision Makers and Action Takers hence the hashtag #DMAT21 ➡️ Head across to the link if you’d like to know more. Why not come and join us? . . . . #dmat21 #smallbusinesssupport #marketingtips101 #smallbizmarketing #linkedintips #smallbusinesseveryday #smallbusinessevents #marketingplanning #smallbusinessuk #smallbusinessgrowth #hinckleyleicestershire #marketingstrategies #eventspeaker #onlinemarketingtips
🍍Capturing yesterday’s amazing Atomicon event 🍍Capturing yesterday’s amazing Atomicon event from my laptop! (Turn the volume up 😊) Yesterday I virtually attended the amazing #Atomicon21 conference, which was also live at the The Sage in Gateshead and organised by the fabulous small business marketing influencers @andrewandpete There was quite a line up of fantastic speakers - Deborah Meaden from Dragons Den (what a keynote to kick off proceedings), Ann Handley @annhandley (brilliant), Andrew Davis @drewdavishere (brilliant) and the amazing and original TikTok influencer @onlinekyne, a drag queen 👄who teaches Maths! There were a whole host of others including my super friend, super marketer Janine Coombes 🙌🏾 and Sabrina Clarke-Okwubanego who gave us lessons about how to negotiate better. I think many of us could learn from this. I was amazed at how easy it was to feel as if you were at the conference in person, because of the quality of the live stream, live chat and an awesome event app to keep you up to date with what was happening and chat to the community. Of course, I would have loved to have been there for the in-person networking and to soak up the atmosphere, but the virtual experience really was good. I'm feeling inspired and learnt a lot. 🌟Thank you to everyone who made Atomicon 21 happen! . . . . #TeamAtomic #SmallBusiness #SmallBusinessUK #SmallBusinessEvent #SmallBusinessEvents #ConferenceTime #VirtualEvent #VirtualEvents #LetsDoThis #Atomicon #BusinessInspiration #BusinessGrowthTips #BusinessGoals #EllaExplainer
🤔 Personal branding? Is it all a bit of mystery 🤔 Personal branding? Is it all a bit of mystery? When people ask me why I make such a big thing about personal branding, my take on it is that it’s THE way to get yourself ‘known.’ I speak from my own experience. If I’d not thought about how to develop my own personal brand, I’m sure I wouldn’t have had all the amazing opportunities that have come to me. 💥It will certainly help you to stand out from your competitors if you can make it clear about what makes you unique and individual. If it appears that you’re just offering what everybody else is, then it can be a bit disheartening when your potential customers go elsewhere to buy. Don’t become just another financial advisor, coach, solicitor, VA, social media manager, whatever… 🌟Your personal brand is your way of saying how what makes you unique and different can match with the specific needs of your customer. ➡️ What would you like to be known for? What do you want to be the go-to person for? 🌟If you’d like further help with building a personal brand strategy, drop me a DM here or check out my website www.muchmoresocial.co.uk and contact me for a chat. . . . . #PersonalBranding101 #ProfessionalBrand #ProfessionalBranding #StoryBranding #CreateYourBrand #IdealClient #TheBestOfYou #PromoteYourBusiness #PromoteYourBrand #MyPersonalBrand  #YouSellYourBrand  #YouAreYourBrand #BuildingBrands #PersonalBrands #BrandingPersonal  #ConfidenceIsKey  #BeInspiredToInspire  #HinckleyLeicestershire #LeicestershireBusiness #Leicestershire #EllaExplainer #BeUniqueBeYou #FinancialAdvisor #FinancialAdviser #LawyersOfInstagram #WomenInBusinessUK
🌟🎧This was awesome! I spent two hours chat 🌟🎧This was awesome! I spent two hours chatting to Tammi Heals @shadowcatcreative for two episodes of her @thebrandloungepodcast - believe me, we could’ve chatted for longer! This is episode 104 where I talk about my business journey - from feeling pretty desperate wanting to leave teaching to stumbling across the @digitalmums course whilst scrolling one day! What a happy find that was. 🤩 Tammi’s interview continues with me describing how I’ve built my business over the last 4 years and what I feel matters now. Keeping my brand values at the core of my business is one of my main focuses and I talk about this in the excerpt. I also talk a lot about the huge benefits of having business coaching with @ruth_gilbey and how being part of amazing communities such as on LinkedIn and Clubhouse has given me a huge boost. 🙌🏾 Do give the full episode a listen (link in bio) I laugh a lot in it! Tammi and I had a cracking conversation. There’s also the previous episode 103 where we discuss tactics for running successful social media campaigns. Thank you Tammi for inviting me to be your guest (after meeting on Clubhouse 😊) . . . . #EllaExplainer #podcastlife #podcastguest #podcastshow #brandstory #brandstorytelling #mybusinessjourney #businessowneruk #hinckleyleicestershire #buildingmybusiness #mybusinessmybrand #brandvalues #growmybusiness #myonlinebusiness #womeninbusiness #leicestershirebusiness #midlifewomen #mybusinessmylife
Ella’s LinkedIn Clinic 17. #LinkedInClinicUK Ella’s LinkedIn Clinic 17. #LinkedInClinicUK
🏃🏾‍♀️I escaped from my laptop on Wedne 🏃🏾‍♀️I escaped from my laptop on Wednesday morning to join the Hinckley meet-up of Business Buzz Local Networking @bizbuzzhq 🐝 Buzzing in person with local business owners certainly had a positive effect on the quality of the conversation. We had some good discussions and it's great to feel that, through regular meet ups like this, the 'know, like and trust' will hopefully be established that bit sooner. Yes, doing business virtually provides so many opportunities, but supporting and recommending each other's businesses is certainly positive for giving the local economy a much needed boost. 🙌🏾I’m looking forward to next month's meeting with our regional host Emma Smith and @armstrongsaccountants4686 sponsor Jennifer Wale. It was especially lovely to chat to Paul Horne @coolgoldfishdesigns and Lee Ward of Haywards Architects in Hinckley. Our next #HinckleyBuzz meeting is on Wed 24th Nov 10am -12noon at the @atkinsbuilding (a very nice venue with coffee provided ☕ and parking nearby) Message me or any of us pictured here if you'd like to know more about Business Buzz pay as you go, sales pitch free(!), friendly networking. . . . . #Network #NetworkingEvent #NetworkingEvents #MeetUps #BusinessCommunity #LocalNetworking #BusinessSupport #HinckleyBusiness #HinckleyBuzz #HinckleyLeicestershire #LeicestershireBusiness #Hinckley #Leicestershire #NetworkingBusiness #BusinessBuzzNetworking #SmallBusinessSupport #SmallBusinessSupportingSmallBusiness #MidlandsBusiness #CoventryBusiness #BusinessFriends #EllaExplainer #SocialMediaMarketing
Ella’s LinkedIn Clinic 16. 🤦🏽‍♀️ Thi Ella’s LinkedIn Clinic 16. 🤦🏽‍♀️ This is instalment 16 of my LinkedIn series (apologies that the profile image says 15) Today I made some suggestions about creating great connections on the platform. Many people I know find the content in their LinkedIn feed pretty uninspiring and/or spammy and salesy. Much of what you see in your feed will be influenced by who you are connected to. So it makes sense that if you want to see quality posts that you can also comment on, the quality of your connections will make a difference. 🔎Do your due diligence when finding people to connect with - check out their profile pages, read their posts and see how active they are. Send them a personalised message when requesting to connect. This is such a good way to kickstart a conversation. 🤔 Also check the profiles of people who ask to connect with you. Are they someone who is going to enhance your network? You can make up to 100 connection requests a week but don’t necessarily make this your sole activity on LinkedIn. Commenting and posting will make a huge difference to attracting people who want to connect with you. I hope this information helps you. . . . . #LinkedInClinicUK #LinkedInTips #LinkedInForBusiness #LinkedInLife #EllaExplainer #LinkedInMarketing #LinkedInBranding #Business2Business #BusinessSupport #LinkedInExpert #LinkedInStrategy #LinkedInTraining #LinkedInProfile #Leicestershire #LeicestershireBusiness #HinckleyLeicestershire #SocialMediaExpert #SocialMediaStrategist #FinancialAdvisor #FinancialAdvice #FinancialAdvisors #VirtualAssistantService
Ella’s LinkedIn Clinic 15. Instagram post 179770 Ella’s LinkedIn Clinic 15. Instagram post 17977021042439043
Ella’s LinkedIn Clinic 14. 👋🏾My LinkedIn C Ella’s LinkedIn Clinic 14. 👋🏾My LinkedIn Clinic series is back today after a few days break for half term. Today I talk about tagging and hashtags on LinkedIn. . . . . #LinkedInClinicUK #EllaExplainer
🙌🏾 Half term was fun! Daughter and I have 🙌🏾 Half term was fun! Daughter and I have just enjoyed a few days in my home city of London. Here’s the highlights: 🎭 Seeing the fantastic @anythinggoesuk at the Barbican - what a show! I was buzzing after it as you can see. 👋🏾My first in person meet up with a @clubhouse friend Nicole and a super lunch at a Japanese cafe @cafebarnecco Afterwards I popped into @linkedin in Farringdon for a quick photo 📷 opportunity. 🏙 Being awestruck by the incredibly tall buildings in Canary Wharf 🥞🍕Eating out is a must and @fuwafuwalondon @pizzapilgrims didn’t disappoint. I still love visiting London and it’s wonderful to spend good times with my sisters who both still live there. Do you have a favourite city either in the UK or elsewhere? Tell me more 👇🏾😊 . . . . #londonbylondoners #borninlondon #londonhighlights #londoncitylife #barbicancentre #anythinggoesuk #anythinggoes #canarywharf #canarywharflondon #linkedinlondon #fluffypancakes #trustinthecrust #pizzaday #pizzapilgrims #meetingfriends
Ella’s LinkedIn Clinic 13. Some tips about shari Ella’s LinkedIn Clinic 13. Some tips about sharing video content on LinkedIn #LinkedInClinicUK
Ella’s LinkedIn Clinic 12. ⏳Dwell time on Link Ella’s LinkedIn Clinic 12. ⏳Dwell time on LinkedIn! It can make a huge difference to the success of your posts, so I thought it would be handy to explain it here. I also talk about creating document posts which are similar to creating carousel posts on here. ❓Do you have any questions you’d like answered in particular about LinkedIn? Feel free to ask me here or drop me a DM. . . . . #LinkedInClinicUK #EllaExplainer #LinkedInTips #LinkedInForBusiness #LinkedInLife #LinkedInMarketing #LinkedInBranding #LinkedInExpert #LinkedInStrategy #LinkedInTraining #LinkedInProfile #Leicestershire #LeicestershireBusiness #HinckleyLeicestershire #SocialMediaExpert #SocialMediaStrategist #FinancialAdvisor #FinancialAdvice #FinancialAdvisors #VirtualAssistantService
Ella’s LinkedIn Clinic 11. Welcome back to anoth Ella’s LinkedIn Clinic 11. Welcome back to another week! This week I’ll talk about some of the content types on LinkedIn. Have you ever created a poll on there? Did you know on average they are getting 450% more reach than any other type of post? Amazing, huh! . . . . Follow #LinkedInClinicUK for more insights and videos.
🙌🏾 I first met @melanie_boylan and Esther Oc 🙌🏾 I first met @melanie_boylan and Esther Ocampo @ipagrp 18 months ago through @digita1women, and now they’ve asked me to speak at their Mastering Your Marketing Management event on 15th Nov with this amazing line up of speakers. I’m delighted. 😊 There are two streams running for the online event and I’ll be speaking about LinkedIn for those who are relatively new to the platform. It’s also free which is such a fantastic offer! I’ll leave the rest to Melanie to explain. ⬇️ For over 8 years I have been building relationships with my audience and some amazing influencers and speakers. My good friend and podcast co-host @ipagrp has also been in business for a similar amount of time and has been doing the same. Frankly we both thought we would never arrange an event as we were always so busy attending others but after starting our Podcast in January 2020 it seemed to make sense. We now have this event coming up in November and I know I can speak for the both of us when I say we were blown away by how receptive our speakers were in taking part. They all get it, definitely. We all want to walk away with a true understanding of what is going to work for our own specific business and hear from respected leaders in their spheres. ***** ✨Isn’t that a wonderful story? Go to Melanie’s bio or @mondaymorningmktg bio to follow the link to book for the event. Follow #DMAT21 = Decision Makers and Action Takers for event details too. Hope you can join us. 😊 . . . . #DMAT21 #WomenSpeakers #MarketingEvent #DigitalMarketingEvent #BusinessNetwork #MarketingSupport #GrowYourBusinessOnline #EventSpeaker #PublicSpeaking #SpeakerLife #LinkedInAdvice #LinkedInTips #OnlineTrainer #EllaExplainer
Ella’s LinkedIn Clinic 10. #LinkedInClinicUK Ella’s LinkedIn Clinic 10. #LinkedInClinicUK
Ella’s LinkedIn Clinic 9. Omg I’ve written Lin Ella’s LinkedIn Clinic 9. Omg I’ve written LinkedIn Cinic on the cover 🤦🏽‍♀️ 🔗Introduction to posting on LinkedIn In this clip I give some tips about text only posts which still get some of the best reach on the platform. Don’t forget: it’s about posting meaningful, high value content that strikes a chord with your audience. Don’t be salesy or spammy. 😬 . . . . #LinkedInClinicUK #LinkedInTips #EllaExplainer
Ella’s LinkedIn Clinic 8. ✨A quick video today Ella’s LinkedIn Clinic 8. ✨A quick video today about posting consistency on LinkedIn rather than frequency. It’s all about creating good habits that you can manage. If posting once a week consistently is what you can manage, then just stick to this.👍🏾 Follow #LinkedInClinicUK for daily LinkedIn tips and updates throughout October. You can check out the series on IGTV 📺 too. . . . . #LinkedInTips #LinkedInSupport #EllaExplainer #LinkedInLearning #SocialMediaTipsAndTricks
🥁A snippet from my LinkedIn Clinic on yesterday 🥁A snippet from my LinkedIn Clinic on yesterday’s Live. Yes, it was all about the value of commenting and how it gets you seen on LinkedIn. ➡️ Please do check out the full video on IGTV on my #LinkedInClinicUK series. I also give a tip for creating a good habit on LinkedIn 🔗 I’m going live every day (Mon-Fri) on Insta to give LinkedIn advice and give you the latest on what’s hot 🔥on there at the moment. ❓Do join the lives if you can as you can ask me questions on there. There are usually in the afternoon either around 2pm or 5pm. . . . . #LinkedInClinicUK #LinkedInTips #LinkedInForBusiness #LinkedInLife #EllaExplainer #LinkedInMarketing #LinkedInBranding #LinkedInStrategy #LinkedInTraining #LinkedInProfile #Leicestershire #LeicestershireBusiness #HinckleyLeicestershire #SocialMediaExpert #SocialMediaStrategist
Ella’s LinkedIn Clinic 7. 🙏🏾 Thank you for Ella’s LinkedIn Clinic 7. 🙏🏾 Thank you for joining me again today! On the live I talked about engagement on LinkedIn. Why commenting matters. Commenting on posts is a great way to be seen on LinkedIn and get involved in conversations. If you are finding it difficult to find quality posts to comment on then I’ve listed a few people here whose content is worth checking out, because they are prolific content creators. These are people who get lots of engagement on their posts because they give value in some kind of way - informative, educational, entertaining and such like 👏🏾They write about various topics. John Espirian Janine Coombes Jeff Young Clare Carroll Stella Da Silva Kevin D Turner Niraj Kapur Gillian Whitney Tiina Jarvet Pereira Moumita Das Roy Roy Kowarski and there are lots of others. Hope this list helps. Let me know how you get on with commenting. 😊 . . . . #LinkedInClinicUK #EllaExplainer #LinkedInAdvice #LinkedInSupport #LinkedInTips #HinckleyLeicestershire #SocialMediaMarketer #IGTVSeries #EngagementStrategySocialMedia #LinkedInLife
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